Google Ventures
Design Sprint

The startup formula to win and retain customers within a week

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Leer hoe Design Sprints jou helpen bij het valideren van
een nieuwe strategie en organisatieverandering.
"Design Sprints validate our new propositions. These sprints support our organizational changes and new strategic propositions, and bring much more joy to the people who are involved."

Robbert de Haan
Chief Customer Officer
Robbert de Haan, Chief Customer Officer bij de Consumentenbond
Old way
TraditionAL ProjectS
Status Quo
😴Endless Meetings
⚠️Building up Risk
🤷Knowledge transfers
new wAY
innovative ProjectS
💥Making decision
✅Validate assumptions
💪Real teamwork
One week

Why use a Design Sprint?

Save Money
Solve the wrong problem
Undertake immediate action
Save Discussion
Endless meetings
Making decisions
Save Time
3+ months
4 days

A Design Sprint is a step-by-step process that helps your team to solve a complex problem within just one week. Design Sprints are perfect when starting a new project of high risk, when there is (a lot of) time pressure or when a project gets stuck.

Guessing is no longer good enough, you need to have a product that actually solves a problem. Design Sprint are the fastest way to validate your assumptions and see if your next project is actually worth building. Don't waste months of time, invest one week.

Sprints are perfect for:

  • Innovative projects
  • Business model validation
  • Organizational change
  • Big software projects
  • Teambuilding
  • Digital transformation
Schedule a callget in touch

Watch a Design Sprint case study:

"While actively working in a small group on a high speed level you will directly know if the consumer is actually searching for your solution. "

Natasja Durieux
Natasja Durieux, Marketeer bij de Consumentenbond

What do you do in a Design Sprint?

Together witha small team (of 7 persons max.) and with an emty agenda for one week, we will focuson the step-by-step process from complex problem to validated solution.

The Design Sprint is a pressure cooker, it feels like a four-day hackathon. Onday 1 we start mapping and sketching out the problem, and define the questionswe want to answer during the week. Day 2 is decision day, and we focus on thebest solutions to prototype. During day 3 we rapidly build the high-fidelityprototype, which we use to validate our assumptions on day 4.

"Together you are focussed on what you want to solve for the consumer. You all really have exact the same goal. "

Jacqueline Jansen
Proposition Lead
Jacqueline Jansen, Propositie Lead bij de Consumentenbond

What is the outcome of a Design Sprint?

The outcome of every Sprint is always a high-fidelity, clickable prototype, tested by real users (recorded on video) and clear steps on what to do next:

Next step
Bring to market
Next step
Validate open
Maybe not all problems are solved with your prototype, but you've learned what worked well, what could be improved ánd why.
Next step
The prototype we've built does not offer the solution the end user is seaching for. It does however give you valuable insight; your prototype wouldn't be viable. And instead of wasting four to six months of precious time to find out, it only took you one week.
The concept totally meets the needs of the end user. Your prototype directly solves their problem.

Some organisations I've helped grow...

Consumentenbond logoING logoHet Nieuwe Lyceum logoBMW logoHet Nederlandse Rode Kruis logoVibe Group logo

Use Design Sprints yourself?

Sprint in-house

Your first choice when planning the start of a succesful project on a short term, facilitated by a experienced Design Sprint facilitator.

€ 5.000
for a Design Sprint.
What you get:
- Strategic advise
- High-fidelity prototype
- Five interviews recorded on video
- Clear next steps (roadmap)

- Possibility for extra Product Designer
- Possibility to fully bring-to-market
Your team
1 Decider (makes the tough decisions)
3 or 5 domain-experts

Personal Training

Your first choice for the long term. This online course learns you in just 4 weeks how to facilitate Design Sprints yourself, including all presentations, materials and personal feedback.
€ 1.450
for one person.
What you'll learn:
- Convert strategic decisions into concrete execution
- Effective decision making in groups
- Build prototypes in a day
- Conduct successful interviews

- Possibility to directly start with 3 people or more
This training is perfect for
Agile Coaches, Scrum Masters, Strategists, Consultants, Product Designers, Facilitators

About the trainer

Arthur von Kriegenbergh

Design Sprint facilitator
Arthur helps organisations to break the status quo. By creating digital products customers love. As a Design Sprint facilitator and Agile Coach he has facilitated 30+ Design Sprints.

Fun fact: Arthur once started as a software developer. In that role experimented with Scrum and succeeded to close the gap between IT and business.

Frequently Asked Questions

Where does a Design Sprint come from?

The Design Sprint method is described in the book  Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days written by Jake Knapp, John Zeratsky en Braden Kowitz. While working at Google Ventures they've helped startups like Slack, Savioke en Blue Bottle Coffee to become succesful by using this way of working.

What is the difference between a Design Sprint and a Scrum Sprint?

Very confusing, but a Design Sprint is not the same as a Scrum Sprint and can't be used at the same time. It can be very well consecutively used though, starting with a Design Sprint.

Design Sprints are perfect for the (re)start of a project, because you will learn in only one week if your idea is worth building.

If your idea turns out to be effective, Scrum Sprints can help you to actually build the solution. In this case it is important to make a qualitative good version available as soon as possible. You will increase the risk when first trying to complete the whole project.