Google Ventures
Design Sprint

The startup formula to win and retain customers within a week

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Leer hoe Design Sprints jou helpen bij het valideren van
een nieuwe strategie en organisatieverandering.
"Design Sprints validate our new propositions. These sprints support our organizational changes and new strategic propositions, and bring much more joy to the people who are involved."

Robbert de Haan
Chief Customer Officer
Robbert de Haan, Chief Customer Officer bij de Consumentenbond
Old way
TraditionAL ProjectS
Status Quo
😴Endless Meetings
⚠️Building up Risk
🤷Knowledge transfers
new wAY
innovative ProjectS
💥Making decision
✅Validate assumptions
💪Real teamwork
One week

Why use a Design Sprint?

Save Money
Solve the wrong problem
Undertake immediate action
Save Discussion
Endless meetings
Making decisions
Save Time
3+ months
4 days

A Design Sprint is a step-by-step process that helps your team to solve a complex problem within just one week. Design Sprints are perfect when starting a new project of high risk, when there is a tight deadline or when a project is just plain stuck.

Assumptions are no longer good enough, you need to have a product that actually solves a problem. Design Sprints are the fastest way to validate your assumptions and see if your next project is actually worth building. Don't waste months of time. Invest one week.

Sprints are perfect for:

  • Innovative projects
  • Business model validation
  • Organizational change
  • Big software projects
  • Teambuilding
  • Digital transformation
Schedule a callget in touch

Watch a Design Sprint case study:

Are you preparing your
next Design Sprint?

Great Design Sprint stories start with a problem that is worth solving. That depends on your audience, your goals, and your team. Use the same Sprint preparation checklist that I use for all my Sprints.
Prepare your next Sprint →
"While actively working in a small group on a high pace, you will directly know if the customer is actually helped by your solution. "

Natasja Durieux
Natasja Durieux, Marketeer bij de Consumentenbond

What do you do in a Design Sprint?

Design Sprint steps

Together with a small team (7 persons max.) and an empty agenda for one week, we will focus on the step-by-step process from complex problem to validated solution.

The Design Sprint is a pressure cooker, it feels like a four-day hackathon. On day 1 we start mapping and sketching out the problem, and define the questions we want to answer during the week. Day 2 is decision day, and we focus on the best solutions to prototype. During day 3 we rapidly build the high-fidelity prototype, which we use to validate our assumptions on day 4.

"Together with your team, you are fully focussed on what you want to solve for the customer. You all really have the exact same goal that week. "

Jacqueline Jansen
Proposition Lead
Jacqueline Jansen, Propositie Lead bij de Consumentenbond

What is the outcome of a Design Sprint?

The outcome of every Sprint is always a high-fidelity, clickable prototype, tested by real users (recorded on video) and clear steps on what to do next:

Next step
Bring to market
Next step
Validate open
Your customers see the potential of your prototype, but are not completely sold yet. You now learned what to improve.
Next step
This version of the prototype does not offer the solution for your customer. It does however give you valuable insights. Within a week you know if you should pivot to something else.

The customers love the prototype! It directly solves one of their problems and they are willing to pay for the solution. Let's figure out the next steps.

organisations I've helped grow

Consumentenbond logoING logoHet Nieuwe Lyceum logoBMW logoHet Nederlandse Rode Kruis logoVibe Group logo

Are you ready to Sprint?

Design Sprint in-house

Your first choice when planning the start of a succesful project on a short term, facilitated by a experienced Design Sprint facilitator.

€ 6.000
for a Design Sprint.
What you get:
- Strategic advise
- High-fidelity prototype
- Five interviews recorded on video
- Clear next steps (roadmap)

- Optional: Extra Product Designer in Sprint
- Optional: Bring-to-market approach
Your team
1 Decider (makes the tough decisions)
3 to 5 domain-experts

Personal Training

Your first choice for the long term. This online course learns you in just 4 weeks how to facilitate Design Sprints yourself, including all presentations, materials and personal feedback.
€ 1.450
for one person.
What you'll learn:
- Convert strategic decisions into concrete execution
- Effective decision making in groups
- Build prototypes in a day
- Conduct successful interviews

- Optional: Start this week (with 3 people or more)
This training is perfect for
Agile Coaches, Scrum Masters, Strategists, Consultants, Product Designers, Facilitators

About the trainer

Arthur von Kriegenbergh

Design Sprint facilitator
Arthur helps organisations to break the status quo. By creating digital products customers love. As a Design Sprint facilitator and Agile Coach he has facilitated 30+ Design Sprints.

Fun fact: Arthur once started as a software developer. In that role experimented with Scrum and succeeded to close the gap between IT and business.

Frequently Asked Questions

Where does a Design Sprint come from?

The Design Sprint method is described in the book  Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days written by Jake Knapp, John Zeratsky en Braden Kowitz. While working at Google Ventures they've helped startups like Slack, Savioke en Blue Bottle Coffee to become succesful by using this way of working.

What is the difference between a Design Sprint and a Scrum Sprint?

Very confusing, but a Design Sprint is not the same as a Scrum Sprint and can't be used at the same time. It can be very well consecutively used though, starting with a Design Sprint.

Design Sprints are perfect for the (re)start of a project, because you will learn in only one week if your idea is worth building.

If your idea turns out to be effective, Scrum Sprints can help you to actually build the solution. In this case it is important to make a qualitative good version available as soon as possible. You will increase the risk when first trying to complete the whole project.